Stories that Connect

To produce compelling customer testimonial videos, it's essential to connect with your audience on an emotional level. We help create authentic stories that reflect genuine experiences, fostering trust and credibility with your community. We do this by engaging viewers, tapping into their values and aspirations through skillful storytelling. We’ll help you encourage action by showcasing the real-life impact of your product and service, using persuasive language and dynamic visuals. We also are intentionally to be empathetic during the process of obtaining your customers voice by adopting a human-centered approach. By focusing on these elements, your videos will be produced smoothly, resonate with viewers and contribute to your business objectives.

Our process effectively combines the business benefits and social proof value of customer stories with captivating narratives to connect with potential clients. We start by collaborating with marketing and sales teams to understand distribution and usage. Next, we engage with customers to gather insights and develop the best story. Finally, we begin the creative process and determine the right approach, tone, and delivery to craft a compelling, impactful story that resonates with your target audience.

With ingredients prepped, we tailor every production to each project's needs, schedule, and quality desires. We efficiently capture content within the limited filming time, allowing room for authentic customer input or unexplored paths. Our respectful, welcoming on-set approach represents your brand, and we value your customers' time by ensuring a seamless experience and ultimately creating a piece they're proud to be a part of.

In the final phase we process the captured interviews and visuals, and then craft the optimal story, staying true to the creative brief while incorporating any insights discovered from the customer day. We create transcripts to begin the process of story structure. Our post team then supports the story with correct pacing, compelling visuals, music graphics including the entire process from audio mixing to final coloring. We conduct a final debrief of content to prepare it for future use across various departments and team needs, maximizing the content's impact and effectiveness.

We produced over a dozen customer stories from all over the country for Help Scout. We traveled as a 2-person team filming multiple customers in a single region to stay cost efficient. During this time we worked with marketing and sales to produce content that aligned with their needs.

We worked with the customer success and marketing team at Tomorrow.io to create their first set of customer case study and testimonial videos. The videos took place around the world in Boston, Atlanta, Brazil, and Israel. We helped manage production priorities by finding local crew for smaller impact videos while traveling on the larger use stories. The videos will next be used for social media, blog support, product videos, and on-going marketing campaigns.

T3 Advisors takes pride in each space they deliver for their clients and wanted to create a video series that showed off the space of their clients while showing the innovation happening in offices across the country. Over the last 10 years we’ve been working with T3 Advisors to create customer stories and highlight amazing office spaces. The footage was then used for a variety of purposes over the years including their most recent company brand story.

Panorama Education has helped districts from all over the United States create social-emotional insight into their student population. We traveled as a 2-person crew spending a few days at at each district capturing teachers, students, and activities happening on campus. We worked with the Panorama marketing team who directed the pieces and assisted with editing final deliverables. As always the footage was leveraged for assets in the future.

We handled production, crew, and editing services for a collection of Lawrence General patient stories for their agency Jennings Marketing and director Barri Burch. Crew consisted of DP, Camera Operator, Producer, Gaffer, Audio Tech, Makeup, and Grip. With an efficient crew we filmed these as well as two more over the course of three days with an additional project also being supported.

Let’s talk more about capturing your customer voice…